I'm the founder of ANCORD, a sustainable industrial design studio in Victoria, BC. We design durable hardware where engineering and manufacturing reality meet design intent. This is where the not-studio stuff lives — mentorship, talks, and the thinking that doesn't fit a project brief.
I started ANCORD because I wanted to design products that outlast trends — gear that survives decades of use, materials chosen for what happens at the end of life, and manufacturing methods that hold up in production, not just on paper.
At home, I'm a husband and a dad. The "what we leave behind" question gets a lot more concrete when there's a four-year-old asking why the toy broke. And that's my why, in a nutshell.
Client work covers research, concept direction, scoping, production. We run lean — a small core team in Victoria with hand-picked specialists around the world, curated for each project. No account managers, no handoffs. The people you meet are the people doing the work.
Outside the studio, I mentor industrial design students from a handful of programs across North America, speak at universities and sustainability incubators, and run workshops like Lunar Design at Design Victoria — where kids dream, design, and build for life on the moon. I'm also slowly building a community of physical-product founders here in Victoria, mostly over coffee.
For commercial work, head to ancorddesign.co — that's the studio site.